The Problem We Were Brought In To Solve
India Tier-2 telecom: 22% annual churn (3× Jio). Blanket talktime retention spending ₹280Cr annually with 12% effectiveness.
How Revino Delivered
ML churn prediction with 60-day horizon, personalised retention offer, automated WhatsApp sequences replacing SMS blasts.
Measurable Business Impact
✓Churn: 22%→15.8% (-28%)
✓ARPU: +₹42/month per retained subscriber
✓₹68Cr retained annually
✓Retention offer cost: -34% (targeted vs blanket)
✓WhatsApp response: 8× vs SMS
PythonXGBoostKafkaAWSWhatsApp Business APISalesforce Marketing Cloud
KEY METRICS
-28%
Churn rate
+₹42
ARPU
₹68Cr
Revenue retained
8×
WhatsApp vs SMS
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