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Social Media Strategy — India IPL Cricket Fan Engagement

14.2M social followers in 90 days | 2.8M UGC posts | ₹18Cr sponsorship uplift
12 weeks

The Problem We Were Brought In To Solve

India IPL franchise: 4.2M social followers, generic content calendar, low engagement rate (1.2%), sponsors demanding higher ROI.

How Revino Delivered

Fan-first social strategy: player-led content, 22 creator partnerships, match-day live content engine, Hindi + English dual-feed, WhatsApp fan club.

Measurable Business Impact

Social followers: 4.2M→14.2M (+3.4×)
Engagement rate: 1.2%→6.8%
UGC posts: 2.8M during season
Sponsorship packages: +₹18Cr uplift
WhatsApp fan club: 840K members
InstagramYouTubeTwitter/XWhatsApp Business APISprout Social
Media & Entertainment IndustrySocial Media MarketingContent MarketingAI Automation & Analytics
KEY METRICS
14.2M
Social followers
6.8%
Engagement rate
2.8M
UGC posts
₹18Cr
Sponsorship uplift
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