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HomeCase StudiesFractional CMO — NZ Independent Auto Dealer Group (8 Locations)
FRACTIONAL CMOAutomotiveGlobal

Fractional CMO — NZ Independent Auto Dealer Group (8 Locations)

Market share +3.4pp | Used car revenue +NZD 8.4M | Digital leads +3.2×
12 months

The Problem We Were Brought In To Solve

NZ independent dealer group: losing market share to national chains with larger budgets. No CMO, fragmented marketing.

How Revino Delivered

12-month Fractional CMO: brand platform, Google Ads restructure, SEO for 8 locations, Trade Me optimisation, social content.

Measurable Business Impact

Market share: +3.4pp
Used car revenue: +NZD 8.4M
Digital leads: +3.2×
Trade Me: Top 3 in all 8 markets
Marketing efficiency: +44%
Google AdsTrade MeFacebookGA4BrightLocal
Automotive IndustryFractional CMOGoogle Ads & PPC ManagementSEO Services
KEY METRICS
+3.4pp
Market share
NZD 8.4M
Used car revenue
3.2×
Digital leads
44%
Marketing efficiency
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